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Whether you’re having a big sale, a special event or just want to drum up some new business, direct mail postcards are a fast, affordable and eye-catching method of getting your message out to specifically targeted geographic areas!

Your direct mail marketing materials should be concise, easy-to-digest and, most of all, attention-grabbing. They should also contain a clear “call to action” that motivates your client or customer to call or come in as soon as possible.

Printing By Johnson has a reputation for delivering quality custom direct mail materials. We are equipped with the knowledge and the technology to handle all of your postcard printing needs. We can even generate mailing lists for you – or use variable data printing, that allows you to communicate with each of your existing or potential customers on a more personal level.


Variable-data printing (also called VDP or VPI) is a form of digital printing, in which elements such as text, graphics or images may be changed from one printed piece to the next, without stopping or slowing down the printing process. The “variable information” is imported into the copying process from a database or external file, and inserted as indicated.

A typical example of VDP is sending the same letter to multiple recipients, where in the content remains the same but a different name and address is printed on each letter. Variable data printing is ideal for direct marketing, customer relationship management, and advertising, as well as addressing self-mailers, brochures or postcard campaigns.

Variable Data printing saves your staff countless hours of tedious addressing. And, studies prove, variable data printing improves your return rate on your marketing materials – because clients and potential customers are more likely to read and consider correspondence that is personalized.


Letting the expert team at Printing By Johnson print, compile and address your large mailings will save your staff countless hours of tedious addressing. And, when your addressing and mailing project is handled by our team, you can always rest assured that it will be professional, uniform and promptly completed.

We also have a wide variety of other addressing options that will save you time and money from economical label printing and application to elegant calligraphy. Whatever your mailing and addressing needs, Printing By Johnson, has the knowledge and the technology to get your mailing out professionally, uniformly and rapidly . . . at a price that you can afford.

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